Froyo's made a comeback. But at £12 a tub will it last?

Kiersten Paterno was one of the many people willing to queue up to an hour to treat herself to some frozen yoghurt.

"It was a 45-minute wait for my turn but the whole experience of choosing your flavours and customising it with different toppings was a big part of the appeal for me," the 19-year-old student says.

Froyo was a huge trend in the UK in the late 2000s and early 2010s and was most popular in London.

Chains like Snog had 10 stores in the capital at its peak and other brands like AngelBerry had shops in Bristol and Brighton.

And this year it's made a comeback, driven by nostalgia, social media and its perception as a healthier dessert choice.

Several brands such as Go Greek, Myka and Yo-Chi launched in London, while Frurt, which operates mainly in the north west of England and Yorkshire, has opened new stores, including one in Leicester.

These companies saw hundreds of customers queueing to create their own dessert pot, despite it not being a particularly cheap treat, with tubs costing as much as £12.

Kiersten says she was initially attracted to the dessert as she could manage portion size and sweetness level.

"I could control how sweet I wanted it to be through the toppings. It feels healthier overall as it's a dessert I can enjoy without feeling like I've overindulged."

She admits it can be pricey but says she doesn't mind spending a little more as an occasional treat.

Research suggests the froyo market is steadily growing. Market Data Forecast estimates that the European frozen yoghurt market is worth £434m in 2026, up from £419m last year.

Australian brand Yo-Chi opened a Notting Hill branch in August and blew up quickly on social media for its range of toppings and "third space" feel.