Sports Direct founder attacks Burnham's 'populist' High Street plans

Image source, PA MediaByArchie Mitchell and Ben King, Business reportersPublished27 August 2026Updated 4 hours agoSports Direct founder Mike Ashley has criticised Prime Minister Andy Burnham's cost of living and retail policies as "populist".

In a letter to Burnham, Ashley accused him of "jumping on 'everyday fixes' or bandwagons" while businesses struggled with the government's "disastrous" business rates policies and higher employment costs.

He also described a proposal to increase business rates on large warehouses in order to help reduce rates for pubs and clubs as "delusional".

A Downing Street spokesperson said Burnham would "build a new economy that backs British business, delivers growth in every postcode and ensures the essentials in life... are affordable again"

Removing the VAT from household electricity bills and reducing business rates for some firms was "just the start", the government spokesperson added.

Burnham has promised to revitalise Britain's "hollowed out" High Streets and to address cost of living concerns by tackling "rip-off Britain" including misleading discounting in shops.

Ashley's Frasers Group was built on buying up struggling brands and undercutting rivals on price. It is still owned by Ashley but now run by his son-in-law Michael Murray.

The business currently owns Sports Direct, Flannels, House of Fraser, Game, Evans Cycles, Slazenger, Jack Wills, and Gieves & Hawkes, and several other retail brands.

Ashley's letter, seen by the BBC and first reported by the Financial Times,, external hits out at the government's strategy.

"Shortsighted or populist reactions to underlying business challenges are not the answer. You have the chance to make a difference or get it horribly wrong," he wrote.

He called on Burnham to use his first Budget, scheduled for 28 October, to lower costs for employers and address business rates.

The government has launched a review of the tax on commercial properties, but in advance of that has already announced that pubs, social clubs and live music venues will get a 20% business rates cut from April.