India

KLF Nirmal signs cricketer Shreyanka Patil as brand ambassador for Karnataka

The Hindu BusinessLine
KLF Nirmal signs cricketer Shreyanka Patil as brand ambassador for Karnataka

Shreyanka, who is representing India at the ICC Women’s T20 World Cup 2026, was chosen for her inspiring journey from grassroots cricket to the international stage.

KLF Nirmal, a coconut hair oil brand, has signed woman cricketer Shreyanka Patil as its brand ambassador for Karnataka.

As part of this association, KLF Nirmal has launched a special initiative to support aspiring young women cricketers from rural Karnataka.

She is currently representing India in the ICC Women’s T20 World Cup 2026, being held in England and Wales. A media statement said that her journey from grassroots cricket to the international stage has made her a role model for countless young girls across the state.

Quoting Ashik Jose, Marketing Manager at KLF Nirmal Industries Pvt Ltd, the statement said Shreyanka is a natural fit for the KLF Nirmal brand. “Her strong roots, determination, authenticity, and inspiring personality closely reflect the values that our brand stands for. She represents the aspirations of today’s young generation while staying connected to her origins. Through this partnership, we hope not only to strengthen our connection with consumers across Karnataka but also to inspire young girls to pursue their dreams with confidence,” Jose said.

Shreyanka Patil said, “I am delighted to partner with KLF Nirmal, a brand that has earned the trust of families for generations. It is truly an honour to be associated with such a legacy brand and to represent KLF Nirmal in its upcoming campaign across Karnataka. I am excited to be part of this journey and look forward to connecting with consumers while contributing to the brand’s continued growth and success.”

The campaign featuring Shreyanka Patil will be rolled out across television, digital, retail, and on-ground activations across Karnataka in the coming months, the statement added.

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Original Headline

KLF Nirmal signs cricketer Shreyanka Patil as brand ambassador for Karnataka