Axis Bank, Visa launch festive credit card campaign with Shahid Kapoor

Axis Bank and Visa on Monday unveiled a joint festive campaign titled ‘Dil Se Open Celebrations 2026’, anchored around the tagline ‘Iss festive season, har khushi ko banao badi’ (This festive season, make every joy bigger). The digital-first campaign features actor Shahid Kapoor and carries an original score by composer Amit Trivedi.

The campaign centres on a film in which Shahid Kapoor uses an Axis Bank Visa Credit Card to fulfil a young girl’s wishes through a magical dollhouse. Conceptualised by Leo India, the campaign will run across digital platforms, social media, outdoor media, ATMs and Axis Bank’s branch network.

On the offers front, Axis Bank and Visa are rolling out 100-plus deals for eligible credit cardholders across electronics, travel, lifestyle and mobiles. Participating brands include Samsung, LG, Sony, MakeMyTrip, Air India, Burberry and OPPO, among others. Benefits include up to 20 per cent off and EMI options on credit card purchases.

Anoop Manohar, Chief Marketing Officer at Axis Bank, said the campaign aims to help customers make festive moments more meaningful while delivering tangible value on their spends. Gaurav Ramdev, Head of Marketing at Visa India and South Asia, said the partnership is designed to power bigger celebrations through relevant offers.

Axis Bank currently operates 6,414 domestic branches and 12,533 ATMs across India, as of September 30, 2026.

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