MSMEs must grow from being producers of ‘me-too’ products to making ‘I-first’ products: ELGI MD

Micro, small and medium enterprises (MSMEs) should not aspire to remain small forever. Once they achieve stable profitability, they must shift their focus from merely making money to building larger, purpose-driven enterprises, said Jairam Varadaraj, Managing Director of Elgi Equipments.

Further, MSMEs must grow from producers of “me too” products to those who make ”I first “ products, he said, speaking at the MSME Growth Conclave, organised by businessline at Coimbatore.

Varadaraj argued that being categorised as an MSME should be viewed as a starting point rather than a destination.

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