How do you actually shop local in New York City?

‘Shopping local, shopping independent, is a way to ensure a future for our culture, our communities.’ Illustration: Olivia Heller/The GuardianView image in fullscreen‘Shopping local, shopping independent, is a way to ensure a future for our culture, our communities.’ Illustration: Olivia Heller/The GuardianNew YorkHow do you actually shop local in New York City?Shopping local ensures a future for cultures and communities, says Caroline Weaver, creator of the Locavore Guide digital directory

When I signed the lease for my new apartment in Brooklyn, the relief of having survived the brutal New York City real estate market was short-lived when my next task became clear: I needed to furnish the place.

My first instinct was to check everything off my list by shopping online. But the thought of waiting for deliveries and unboxing an endless mountain of packages seemed exhausting. And, I was moving to New York, where the streets are lined with a seemingly infinite number of stores.

The task was daunting. I knew where to shop for shoes or buy a nice candle for someone’s birthday, but I didn’t know where to find a set of drinking glasses, or Tupperware, or even an air conditioner without starting online at Target or Home Depot.

So I enlisted the help of Caroline Weaver, a shop owner in Manhattan who has spent the last decade convincing people like me that shopping locally isn’t hard – and it can actually be extremely fulfilling. Weaver has been operating local stores in the city since 2014 – her first, CW Pencil Enterprise, sold writing utensils and stationery.

Weaver created the Locavore Guide in 2023, a digital directory that helps New Yorkers shop locally, meet their neighbors and explore the city. And through her online video series, Caroline Finds It, she takes on challenges to find everything from nylon kites and hourglass timers at local stores. The Locavore Variety Store, which she opened in 2024, is also stocked with products from independent sellers manufactured in and around New York.

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Weaver started the Locavore Guide because, in running her own small businesses, she found that her customers wanted to shop local but didn’t know where to start. TikTok also had a tendency to regurgitate the same 20 or so recommendations, she added, and she wanted to give New Yorkers a wider, unbiased range of stores they could frequent.

“A lot of people treat shops … as something nice to walk past, somewhere you go when you have to buy a gift,” Weaver said. “But really, those shops can’t exist if we’re not patronizing them and supporting them as neighbors and New Yorkers.”

On a perfectly temperate afternoon in early June, Weaver took me around downtown Manhattan to help me find a few essentials: dinnerware, cutlery, a kitchen prep table and an air conditioning unit that I ideally would not have to lug back myself.

We first met up on the Upper East Side’s S Feldman Housewares, a store that’s been in operation since 1929. The store has everything needed to service one of New York City’s most posh neighborhoods (they sold chandelier cleaner and silver polish), but they also have everyday items like food storage containers, cleaning supplies and drinking glasses. They even had a replacement bird-shaped whistle for a tea kettle Weaver had been looking for.

View image in fullscreenThe CW Pencil Enterprise store in New York. Photograph: Bloomberg/Getty ImagesSome of the prices were slightly higher than what I saw online, but Weaver said that “it all evens out”, as other products are less expensive in person. She also pointed out that unlike Amazon, local stores don’t constantly adjust prices according to algorithms.