Europe

'I feel like I dug my own grave': The workers caught in the AI transition

BBC Business
'I feel like I dug my own grave': The workers caught in the AI transition

She began writing straight out of college, freelanced for years and eventually followed a path taken by many young Filipinos: joining a multinational in the country's booming outsourcing industry.

Lisa says she never felt the need to use artificial intelligence (AI) in her work.

"I can say that I am able to do my job, I meet deadlines. In my opinion, there is no need for [AI]," she told the BBC.

Eight months into her latest role, and one month before the position was due to become permanent, she was made redundant.

In the months before, Lisa says a public relations agency had been tasked with producing AI-generated material that she and her colleagues were asked to edit. She says her skills were used to train the AI on the company writing style.

"I feel like I dug my own grave," she says. "We were the ones who trained the artificial intelligence that replaced us."

Lisa, not her real name, is one of several former outsourcing employees the BBC spoke to who asked to remain anonymous. They signed confidentiality agreements in return for severance pay, and fear that speaking publicly could hurt their chances of finding work in an industry which has a small network.

Their experiences offer an insight into a question confronting emerging economies like the Philippines: what happens when AI begins to automate the jobs that helped lift millions of people into the middle classes?

Every evening around 5pm, streams of workers wearing company lanyards spill out of high-rise offices in the district of Cubao in Manila.

It's one of several areas of the capital where multinational companies have premises – providing all sorts of outsourcing work including call centres, accounting, software development and marketing copy services for clients thousands of miles away.

For over two decades, these business districts have symbolised one of the Philippines' biggest economic success stories.

Beginning in the early 2000s, the country was promoted as an English-speaking alternative to India for what's called business process outsourcing (BPO).

Original Headline

'I feel like I dug my own grave': The workers caught in the AI transition