Dish TV’s Vzy Smart TV hits ₹200 crore in sales in under a year

Select Vzy Smart TV models offer buyers exclusive content benefits valued at up to ₹30,000.

Vzy Smart TV, the connected entertainment brand under the Dish TV Group, has crossed ₹200 crore in cumulative sales within its first year of launch, the company announced on Wednesday.

The milestone signals growing consumer traction for Vzy’s proposition of combining live television, OTT streaming and AVOD content through a single interface, eliminating the need for a traditional set-top box.

Dish TV Group has positioned Vzy as a key pillar of its strategic diversification beyond its core DTH business. The brand has expanded across metropolitan centres as well as Tier II and Tier III cities, backed by the Group’s existing distribution network and retail partnerships.

Select Vzy Smart TV models offer buyers exclusive content benefits valued at up to ₹30,000, a move aimed at strengthening the ownership proposition in a competitive market.

CEO and Executive Director Manoj Dobhal described the ₹200 crore mark as the “first step” in transforming Dish TV Group into a broader connected entertainment company. Chief Revenue Officer Sukhpreet Singh pointed to the convergence of live TV and streaming as a structural consumer shift that Vzy is built to address.

India’s Smart TV market has seen sustained growth driven by rising demand for integrated viewing experiences and declining tolerance for fragmented content platforms. Vzy’s early sales trajectory positions Dish TV Group to compete more directly in that expanding segment.

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